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A growing interest in sustainable products within regular investment types can be noticed. New sustainable banks and green ETFs are coming to the fore and are continuously gaining public interest and recognition. The trend towards sustainability in the financial and economic world certainly makes sense. Only companies that act sustainable can survive on the market in the long term and successfully protect the environment on which they depend. For investors, sustainability can be delivered as the outcome of the investment process alongside satisfactory, long-term investment returns


Ana Keser
Jan Schneider
Marcus Schoch

Bachelor Thesis

at HfG Schwäbisch Gmünd
supervised by
Prof. Hans Krämer
Prof. Jens Döring


summer semester 2020

Key Features

incorporate enables individual sustainability definitions and requirements to be included in the search for an investment product. Using personalised and intelligent filters, private investors can tell the system their criteria and receive information about alternatives. Different levels of detail offer investors the opportunity to deal with information according to their interests and experience. A special feature of the solution is also the qualitative comparison of two alternatives in the defined filters. Strengths and weaknesses can thus be analysed more precisely. In the monitor area the development of already purchased shares can be analysed. For this purpose, investors select filters about which they wish to be informed.

Personalized Ranking

The ranking of the results is based on the defined filters and is therefore not only more comprehensible, but also tailored to your requirements.

Discover flexible filters

There is a bunch of filters in different categories. Explore and simply choose what matters to you.

Performance Comparison

The comparison feature allows you to contrast alternatives in single filters or holistically. It is designed to support you in your decision making.

Just the right information

The app first gives you an overview. If you then wish to go deeper into specific points, you can find more information on the detail pages.

Transparency at it's core

All used data is easily accessible through the app. That way even deeper research can be fulfilled.

In action

Through tests of this investment service we got promising feedback from our investors, which made us confident that not only the concept is valid but also our approach to helping individual investors invest sustainably after their definition works.

The logo of Vestas Windsystems A/S, the front page of the Sustainability Report 2019-2017, the excerpt of the Sustainability Report 2019, product pictures of the 4 MW platform and the EnVentus(TM) platform, and the portraits of Henrik Andersen and Marika Fredriksson are the property of Vestas Wind Systems A/S.
The SMA Solar Technology AG logo is the property of SMA Solar Technology AG.
The logo of Nordex SE is the property of Nordex SE.
The share data for the shares of Vestas Windsystems A/S were obtained from google finance on July 10, 2020.
The data used for the ranking of Vestas Windsystems A/S, SMA Solar Technology and Nordex SE can be found in Keser, Schneider, Schoch (2020): incorporate, quality based, sustainable investments: Bachelor thesis at the Hochschule für Gestaltung Schwäbisch Gmünd p. 155-162.

You can download the thesis for further information